Africa is a magical continent, where the
countries need to import many products, such as daily necessities, fertilizers,
building materials, mechanical and electrical, machinery, hardware, auto parts
and so on. Therefore, it is a good place for doing import and export trades. And
Amanbo CEO Mr. Liao Xuhui has 16 years of experience in trade between China and
Africa. His brands Leadder and My leadder in Africa have been very famous and
sales are very good.
Compared to the election of the product,
the African people are different with many countries. How different? For this
question, Mr. Liao Xuhui can answer for us. And this is related to its
e-commerce business.
He told us, “Amanbo’s suppliers are mainly
the domestic original factories. According to our analysis, there are four
categories of products are very necessary for the current stage in Africa. The
first one is the infrastructure products, most of the African countries are now
building houses, bridges and roads, so the products are related to the
infrastructure, building and electrical materials are our main recommendation.
The second one is the infant products, because the proportion of infants in
Africa is very high. The third one is the young people consumer products, the
young people under the age of 16 accounted for 60% in Africa, so the
consumption of young people must not be lost, such as electronic products,
digital communications, etc. The fourth one is the daily necessities, the
consumer goods are growing quickly throughout Africa. Such as shampoo, in five
years ago, the people in the West Africa, Central Africa and other poor
countries were not used, but in recent years people have begun to use shampoo
and shower gel. So as long as the four categories related to the market in
Africa is very popular.”
At present, Amanbo has set up six overseas
warehouses in six countries in Africa, Mr. Liao Xuhui plans to complete more
than 10 overseas warehouses at the end of this year. A lot of suppliers in
China want to import their goods to Africa through Amanbo, but based on the
situation in Africa and the consumption of African people, Amanbo will select
the products which suitable for African market to send to Amanbo overseas
warehouses in Africa, if the products are not
suitable for African market, Amanbo will not accept them. And according
to Mr. Liao Xuhui’s analysis, the infrastructure products, infant products,
young people consumer products and daily necessities will be preferred to be
selected and sent to the African market.
