What products are suitable for the African market?

Africa is a magical continent, where the countries need to import many products, such as daily necessities, fertilizers, building materials, mechanical and electrical, machinery, hardware, auto parts and so on. Therefore, it is a good place for doing import and export trades. And Amanbo CEO Mr. Liao Xuhui has 16 years of experience in trade between China and Africa. His brands Leadder and My leadder in Africa have been very famous and sales are very good.

Compared to the election of the product, the African people are different with many countries. How different? For this question, Mr. Liao Xuhui can answer for us. And this is related to its e-commerce business.

He told us, “Amanbo’s suppliers are mainly the domestic original factories. According to our analysis, there are four categories of products are very necessary for the current stage in Africa. The first one is the infrastructure products, most of the African countries are now building houses, bridges and roads, so the products are related to the infrastructure, building and electrical materials are our main recommendation. The second one is the infant products, because the proportion of infants in Africa is very high. The third one is the young people consumer products, the young people under the age of 16 accounted for 60% in Africa, so the consumption of young people must not be lost, such as electronic products, digital communications, etc. The fourth one is the daily necessities, the consumer goods are growing quickly throughout Africa. Such as shampoo, in five years ago, the people in the West Africa, Central Africa and other poor countries were not used, but in recent years people have begun to use shampoo and shower gel. So as long as the four categories related to the market in Africa is very popular.”

At present, Amanbo has set up six overseas warehouses in six countries in Africa, Mr. Liao Xuhui plans to complete more than 10 overseas warehouses at the end of this year. A lot of suppliers in China want to import their goods to Africa through Amanbo, but based on the situation in Africa and the consumption of African people, Amanbo will select the products which suitable for African market to send to Amanbo overseas warehouses in Africa, if the products are not   suitable for African market, Amanbo will not accept them. And according to Mr. Liao Xuhui’s analysis, the infrastructure products, infant products, young people consumer products and daily necessities will be preferred to be selected and sent to the African market.

How to Start an eBusiness

With the online retail sales steadily growing, Amanbo predicts that e-commerce sales in Africa will continue to grow at a 10%, even capturing a small piece of that pie, would be a huge success.

How do you break into this e-commerce market? What steps should you take to and start ? And most importantly, how do you do so in a manner that sets you up for success.Maybe this follow

step will help you to build an eBusiness.

Step:

1,Plan your dream. Before you start thinking about all the tactical stuff you’re going to need to accomplish over the next little while (getting a website, finding products, getting your name out there etc.). Slow down and think strategy for a moment or two. What do you want to sell – you literally have millions of options, and you can’t sell all of them, so narrow your field and look for your own little niche. A good starting point: think about your interests and brainstorm if there’s a target market that can spin out of that. Watches, Baby Clothes, Sports Memorabilia. What strikes your fancy?

2.Create a business plan. Next, sit down and write a serious business plan for yourself. It doesn’t need to be a behemoth of an undertaking. Simply set a few realistic goals, reasonable budget, time frame and take a good hard look at what you’re trying to accomplish. Is it feasible and is it a viable money-making opportunity? Consider your target market – is it too much for a small start up to tackle? If so, focus your efforts on a smaller and more manageable niche and then work on growing it out once you’ve reached profitability. Is it too small to reach and sustain adequate levels of profitability over time? If the answer is yes, look to expand your product offering so it meets the needs of a larger market. Or look to sell something else. Then create a road map of all the tasks you need to accomplish and the due dates and milestones you’re going to attach to each one.

3.Find suppliers. Most online sellers, don’t create their own products from scratch, they locate and resell those products for a profit. A significant advantage to selling on line? Such as Amanbo give you a new choice,they have millions items and a large number of Chinese wholesale supplier,they promise you can save purchasing cost 10%,Amanbo locate a wholesale supplier who rather than shipping inventory to you, will ship straight to your end customer once an order is placed. This is called a drop ship supplier.

4.Market your new store. Once you’ve got your inventory built out and have your ebusiness up and running, you’ll need to spread the word, and get your name out there. This can include submitting your site to search engines, sending out press releases, pay-per-click advertising campaigns, and a number of other options. Whatever strategies you tackle ensure you can track the performance of each one. This allows you to assess which strategies resonate with your target market and which are a drain on your precious capital.

5.Provide good customer service. Providing great customer support will set you apart from the competition and encourage repeat business, which in turn will make you money and keep you in ebusiness.

6.Keep it fresh. Keep updating your product lines, your website, stay in contact with your customer base so they keep coming back and you keep making sales.