What products are suitable for the African market?

Africa is a magical continent, where the countries need to import many products, such as daily necessities, fertilizers, building materials, mechanical and electrical, machinery, hardware, auto parts and so on. Therefore, it is a good place for doing import and export trades. And Amanbo CEO Mr. Liao Xuhui has 16 years of experience in trade between China and Africa. His brands Leadder and My leadder in Africa have been very famous and sales are very good.

Compared to the election of the product, the African people are different with many countries. How different? For this question, Mr. Liao Xuhui can answer for us. And this is related to its e-commerce business.

He told us, “Amanbo’s suppliers are mainly the domestic original factories. According to our analysis, there are four categories of products are very necessary for the current stage in Africa. The first one is the infrastructure products, most of the African countries are now building houses, bridges and roads, so the products are related to the infrastructure, building and electrical materials are our main recommendation. The second one is the infant products, because the proportion of infants in Africa is very high. The third one is the young people consumer products, the young people under the age of 16 accounted for 60% in Africa, so the consumption of young people must not be lost, such as electronic products, digital communications, etc. The fourth one is the daily necessities, the consumer goods are growing quickly throughout Africa. Such as shampoo, in five years ago, the people in the West Africa, Central Africa and other poor countries were not used, but in recent years people have begun to use shampoo and shower gel. So as long as the four categories related to the market in Africa is very popular.”

At present, Amanbo has set up six overseas warehouses in six countries in Africa, Mr. Liao Xuhui plans to complete more than 10 overseas warehouses at the end of this year. A lot of suppliers in China want to import their goods to Africa through Amanbo, but based on the situation in Africa and the consumption of African people, Amanbo will select the products which suitable for African market to send to Amanbo overseas warehouses in Africa, if the products are not   suitable for African market, Amanbo will not accept them. And according to Mr. Liao Xuhui’s analysis, the infrastructure products, infant products, young people consumer products and daily necessities will be preferred to be selected and sent to the African market.

How to find a Chinese supplier

  It is not easy for Kenya exporters to find proper Chinese supplier,Suppose you come up with a product idea or think you have market channels for certain products, and you want to find a supplier in China because of the low product development cost and low production cost there. If you Google the product name or concept, you will find tons of Chinese supplier/manufacturers. However, you still think you have not got one, because you want to find a capable and reliable one that would satisfy your specific needs and have a strong desire to do business with you. Many people get frustrated because they have been communicating with suppliers in China for months, but fail to move forward. The reason, most likely, is that they did not find the suitable one at the beginning. To successfully find a suitable Chinese supplier, you need a platform.

   It is highly recommended to use Cross-border platform resources.This platform must consist of verified brand,experience of Internet study,Logistics service system.B2B Sino-Africa platform -Amanbo deserve a try !

Below are some practical steps to find a suitable Chinese supplier for you.

  1,Understand what you need.  You need to first know what is available and have a way to categorize the information. Here are some categories to help you think about Chinese suppliers: manufacturer vs. 3rd-party supplier; Big corporation vs. small family-owned; 3rd-party supplier with in-house product development capability vs. 3rd-party supplier that just buys-in and sells-out; vertically integrated manufacturer vs. assembly-based manufacturer; etc. Properly categorizing the suppliers will help you understand what you need. For example, if you need to import products in a narrow range, you may choose a manufacturer other than a 3rd-party supplier. If you are a small business and need dedicated attention, you may want to develop a good relationship with a small family-owned business.

  2, Do some preliminary Internet research to further develop your category system towards your specific needs.Create a data table to help you record the search result, so the job can be done more efficiently and effectively. The table should include columns like company name, contact information, business scale and scope, category check boxes (important), and notes

 3.Use search engines to search information related to your product name. The first 100 results would be the most relevant websites related to the product of your concern. You can also find your competitors' information and develop a better sense of market segment and marketing channels.

 4.quick responses.The directory websites are also excellent resources to obtain industrial knowledge.

  5.Narrow down the list of suppliers you want to work with to a manageable amount. At this stage, you may already know what your real needs are and what is available. Initiate contact with the Chinese suppliers you want to work with, and further develop relationships with them. Eventually, you will find the one. The process can be a fun and friendly experience. 

  6.Find a Chinese local business to help you. The local men know how to check the Chinese supplier, some special business manner is unknown by the foreign ones, once you have a local guide, all your business work will be easy.